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Multimedia software vendor adds embedded Linux reseller
Nov. 09, 2005

Macromedia has authorized an India-based embedded software house to distribute its Macromedia Flash Player SDK and Macromedia Flash Lite in embedded and handheld device markets in the US, India, and Asia-Pacific. California Software Company Ltd. (Calsoft) says the deal will help make small-volume Flash projects more economical.

Despite its name, Calsoft is based in Chennai, India. It does have a US subsidiary -- California Software Labs (CSWL) -- based in Pleasanton. CSWL will focus primarily on Flash Player integration, development, and optimization, for devices based on Linux and Windows CE, Calsoft says.

Additionally, CSWL will provide various engineering services to Macromedia licensees, including Flash Player porting, verification services, and content development.

Last year, Macromedia inked a similar deal with Vibren Technologies. Vibren subsequently reported helping device designers integrate Flash technology into a range of projects, including Tablet PCs, POS (point of sale) information stations, LCD signs, and kids' toys. Vibren later sold its embedded hardware assets to BSQuare, in order to focus on Flash licensing.

CSWL vice president Michael Nottage said, "The requirement for embedded devices and handheld devices to support rich content, applications, and interfaces is booming"

Macromedia Vice President of Asia Pacific mobile and devices Daniel Brongiel said, "CSWL's in-depth knowledge and experience with Macromedia Flash Player, combined with their proven history of embedded software development services, makes CSWL the perfect partner to broaden the footprint of the Flash Platform and services in the mobile and devices space."

A whitepaper by Vibren Technologies describing the use of Macromedia Flash as an embedded device user interface appears here.



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